You could argue that from the moment that we’re born, we’re exposed to corporate branding. In fact, it is estimated that kids see 40,000 ads per year on TV alone. Australia-born, Pennsylvania-based artist Dietrich Wegner has flipped that idea on its head by covering real babies in multicolored fake tattoos that feature logos from companies like Apple and Fed Ex, essentially turning them into tiny (and totally oblivious), crawling billboards. Click through to see more photos from the series, along with a few of Wegner’s sculptures, and let us know what you think of the concept in the comments.
Cumulous Brand, Sabine & Sebastian. Inkjet print. 30″ x 45″ & 40″ x 60″
Comments (20)
It is horrible. Tattooed bodies of convicts are obscene — you guys have not thought how this baby pictures will end up in the album of perverts. Not a good way to go.
i agree! This is disturbing.
Lol. Way to miss the point.
Think of the children!
C’mon. A ‘pervert’ is going to get his (or her) jollies from more banal images than this. If you think this is ‘obscene’ but don’t question things like talking babies shilling for websites, sugar water or beer; I have to wonder about both your view of what’s obscene and your sense of irony.
I’ve read that temporary tattoos on really young kids has been connected to early allergies. poor kids had to have those scrubbed off too :(
[...] 9. Tattooed babies. No, they're not real, but still. Australia-born, Pennsylvania-based artist Dietrich Wegner has flipped that idea on its head by covering real babies in multicolored fake tattoos that feature logos from companies like Apple and Fed Ex, essentially turning them into tiny (and totally oblivious), crawling billboards. [Flavorwire] [...]
The tattoos are not temporary tattoos. They’re photoshopped on. Look carefully at the shadows – there’s shadows on the kids’ skin but not on any of the tattoos. So don’t worry about the allergies…
I’m tired of “shock art” like this – it’s at once banal and obvious. There’s so little creativity involved. So, yawns, more than anything.
This work would have been so cutting edge and meaningful in, say, 1960. What next–putting bar codes on people?
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I think this is pretty great way to jolt people’s attention to something so disturbing and ubiquitous- the massiveness of the mass media and how really we all are being used this way and just forget to be appalled. Which is where the babies come in, they help us get in up arms because it is so obviously wrong and tugs on our hearts, but that is the point…we should be up in arms or at least using our freedom and say as adults to be mindful of with what decorate ourselves and lives.
[...] via Post Published: 01 March 2011 Author: Shaun Found in section: art, brand, creativity, culture, mixing reality, photo, thoughts [...]
i like that this wakes people up to how asleep they’ve become. if you’re shocked by this you need to do some soul searching as to how you’ve become a part of the machine.
Ok, to second an above comment, the “tats” are clearly Photoshopped on the real babies. The final products are the photos and the sculptures and they look pretty good. Also, if you look at this guy’s website he’s made a pretty investigative practice of appropriating sensational imagery/body imagery in his sculpture. He’s got skills and he knows how to use them. I think it’s pretty legit.
Seems like a good idea badly executed… The pictures are too mundane to transmit the message… He needs to take this a little further and elaborate his language…
[...] Flavorwire: “Pic of the Day: Dietrich Wegner’s Tattooed Babies” [...]
[...] Dietrich Wegner’s Tattooed Babies Dietrich Wegner [...]
The essence of “capturing the zeitgeist.” A soothsayer and visionary of our time.
[...] en: flavorwire.com Sitio web: http://www.dietrichwegner.com ← Nathan [...]
[...] via flavorwire [...]
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