While AIDS cases are on the decline in many parts of the world, it’s still our most pressing global epidemic. Thirty-five million people are affected by HIV/AIDS worldwide. Last month marked the 30th anniversary of the discovery of HIV in West Hollywood.

In honor of this anniversary, we wanted to highlight MAC Cosmetics who has been doing more than their part to trim the numbers since 1994. With your help, the MAC AIDS FUND has raised $218 million exclusively through the sale of MAC’s Viva Glam Lipstick and Lipglass donating 100 percent of the funds to support people living with HIV/AIDS around the world. You can also get involved and spread awareness by going to Vivaglam.com, creating an online profile, and uploading a photo of yourself for a chance to be part of the largest fashion collaboration in history with MAC and Lady Gaga.

We were also inspired to pay tribute to 10 cultural icons who died due to AIDS-related causes. Read on for our roundup.

Gia Carangi (1960 – 1986)

Whether or not she was the world’s first supermodel is a topic that’s still up for debate, but one thing is for sure: Gia Carangi — who was famous enough in the fashion world to simply go by her first name — was one of the most in-demand cover girls of her time. But everything changed when her agent died of lung cancer. Gia started using heroin, which led to the decline of her career, and ultimately, to her own death from AIDS-related complications.