“Your Own World”
Agency: DDB Hong Kong/ Tribal DDB Hong Kong, Hong Kong, 2010
We understand how easy it is to get engrossed in a great book — we have had our fair share of missed subway stops and collisions with inanimate objects, which is why we love Penguin’s “Your Own World” campaign. The advertisements depict one reader in an easily identifiable city — Paris, Tokyo, London — yet the normally busy streets are completely empty. The campaign recognizes that books provide a little world for readers to call their own, one that offers solitude and respite. We also appreciate that Penguin didn’t include any tagline or explanation on the images. Sometimes it’s nice to not be hit over the head with things.
[Image via The Inspiration Room]
Comments (5)
This post made me smile during an otherwise fretful morning.
[...] some of the best book advertising in the world. These earworms are just part of a long string of inventive, witty, and gorgeous ads for the British [...]
[...] marketing for books: aflati care sunt cele mai misto campanii Penguin. Merita sa vedeti, unele sunt foarte [...]
[...] (via Flavorwire) [...]
[...] Brief history of great Penguin campaigns [...]
Post a new comment