Yes, this is real. After launching their website, eco-friendly French shoe brand JoJo realized that their shipping costs were much too expensive. They started looking for a creative solution, and boy did they find one: breeding super strong uber-pigeons to carry their wares to their customers, training them to recognize their destination with consumer-submitted photographs. One customer compliments his feathery courier, gushing, “She was totally professional. Unbelievable, she came to the right window. There’s a little bit of shit on it, really, but apart from that, honestly, perfect service. On time, perfectly packaged.” Click through for the video and let us know whether you would order your fashion accessories by carrier pigeon in the comments!
[via Colossal]
Comments (3)
This is so rad I don’t even know how to describe it.
[...] If you say so. I went to the JoJo website, and although I did not spend a lot of time there, I found nothing about delivery via pigeon. then checked around, and it appears that the average carrier pigeon can carry a maximum of 7 ounces. Then checked around some more, and found some light “training shoes” that weighed 7.9 ounces. So if there are such things as “Uber pigeons” I guess it may be theoretically possible that they could carry shoes. But I still don’t get the delivery by picture angle. I always thought that “homing pigeons” flew back to a known location from wherever they were released, so because I don’t feel like researching this any more, I am calling BS on the whole story. Watch the video and decide for yourself. I do like their policy, though, of using part of their profits to (purchasers choice) either plant trees or set up water wells in poor African nations. http://flavorwire.com/194926/have-your-new-sneakers-delivered-to-you-by-pigeons#more-194926 [...]
too bad its fake.
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