The Outlaw
The queen mother of all controversial posters — and movies — was The Outlaw, Howard Hughes’s 1943 Western vehicle for actress Jane Russell and her rather prominent bust. In those pre-MPAA days, Hughes (who produced and directed, along with an uncredited Howard Hawks) had to battle the Hays Office, which demanded the removal of several shots in the film that violated the Motion Picture Production Code by lingering on Miss Russell’s bosom. The film became a cause célèbre, which Hughes eagerly embraced as cheap publicity; posters not only highlighted Russell’s cleavage, but proclaimed The Outlaw “The Picture That Couldn’t Be Stopped!” It wasn’t; thanks to Hughes’s savvy PR and the condemnations of churches and censors, it became a huge hit when it was finally released some three years after its original target date.





Comments (43)
It’s sort of creepy that under the credits it says, “Day Of The Woman.” Did they make a last ditch effort to attract the feminist demographic?
I don’t think it’s an official poster, just a promo, but has anyone seen the nude Paz De La Huerta covered in blood image for Nurse 3D? That surely wasn’t intended to ruffle any feathers.
I agree with Judy completely. I’m not thrilled by this hollywood version at all.
Hey Keyum, then don’t go watch it you jealous PRUDE ;)
Seriously, who goes to watch films like “Captivity”?
@Travis uh confused as to how Keyum is a “jealous prude” by not being super-into the U.S. version of Dragon Tattoo…possibly what you meant to say was “wow, i have a different opinion”. not sure though.
Oh, jeez, come on now. I think “your own Judy Berman” needs to quit leaping to boring, reductive conclusions. I can’t see a lick of vulnerability on Rooney Mara/Lizbeth Salander in this image. The both of them look ready to kick ass and take no prisoners – together, on an equal footing.
@Our own NFC
So what, exactly, is the point of her being naked while he’s clothed? Bonus points if you can answer without being boring or reductive!
Yeah, I thought even the admittedly great Swedish series danced on the line of exploitation in the infamous rape scene in the first film and at other points but this is pretty off-putting. Anyway given how good the Swedish series was there was no need for a US remake so soon…I doubt it will come up to the mark of the original films.
Absolutely agree with the state of the Dragon Tattoo remake poster. It is completely against the character of an incredible heroine. Also hate the stupid I Spit on Your Grave poster. The original is perfect; stark, dirty, highlighting the blood and violence. Just like the film. I suppose the remake poster reflects the film too actually…
@Judy
The point of Lisbeth’s character is that she’s a rape victim, but she doesn’t let it define her. She overcomes it. This image doesn’t show any signs of her being anything but confident in herself and in her body. She’s not trying to hide it. Just because she’s a rape survivor, it doesn’t mean she suddenly needs to become a figure who needs to hide any signs of her sexuality. I think this poster sets the tone of the film incredibly well and shows us who Lisbeth really is.
Good read…some of the controversies are rather tame though
Thanks for reminding me to re-watch the original version of “The Girl With the Dragon Tattoo” and skip seeing the American one.
[...] Read More On flavorwire.com › [...]
@SGS – “Day of the Woman” was the original title of the film when it came out in 1978. It was retitled “I Spit on Your Grave” in 1981. I’m not sure why the remake has both titles…?
i think what’s most interesting is that for the movie prior, Torture, it explicitly depicts and SAYS torture right on it. When it’s a frightened, busty, blond beauty it’s one thing, when it’s a real-life place acting out real-life torture it’s too far. Think of the children.
I think the problem with the poster is the preconceived notion of Daniel Craig’s past characters. That said: I don’t see Lisbeth cradled in the arms of the big strong man — I see a man on the ropes clinging to/hiding behind a strong, bold woman.
[...] Memorable Movie Poster Controversies from Flavorwire.com (Suggested by ebertchicago) [...]
Have to disagree about TGWTDT poster. The showing of breasts (pierced ones at that) in the context of advertising in the American film industry where the strong suggestion of breasts is limit of what we can stomach is a pretty bold move, in my opinion. I also like how the text is covering it like it’s no big deal, and I don’t find it contains any sex appeal or weakness at all. I know it’s cool to hate America, but everything about this poster makes me want to see this even though I loved the original movies.
I can still remember driving around LA when all of those Captivity billboards were up. It was infuriating and repulsive. It was like waking up to this blatant reminder that our culture has become a profoundly sick dystopia. I’m the polar opposite of conservative, but that campaign was 20 steps over the line of good taste, for a film that shouldn’t exist in the first place. Absolutely disgusting.
So let me see if I understand the difference between the “Hills” posters. One shows someone struggling for freedom while being dragged off, which is bad. The other shows someone already dead or unconscious, which is good. I guess the MPAA supports violent acts so long as the victim isn’t fighting to stay alive.
I do remember the “Zack and Miri” controversy, and the fact it went through about four or five different taglines and poster jokes says a lot more about the fact that America gets quite hot under the collar when it comes to sex than it does about violence. The Other Taglines: “Kevin Smith has released a movie so titillating we can’t even show you the title”/”Kevin Smith has released a poster for those who find the original hard to swallow”/”It Was The Last Job they could afford to Blow”/ Almost all playing off of one joke, but still, Legs dragging in the sand is good, but the word “Porno” is bad?
And yet, every shark-porn flick made these days shows a lovingly-rendered depiction of the gaping maw — and no one thinks this *might* be causing panic-attacks somewhere….
The “Hills Have Eyes” deal sort of make sense – the original implies that whoever’s in the bag is still alive, which might be a legitimate no-no under Da Roolz.
From my memory of the original Millenium tirlogy and ignoring the rape backstory Lisbeth had no shame in showing her body or taking her clothes off any chance she could get so it doesn’t seem out of character for the same traits to come out in the american version. She certainly doesn’t look vulnerable in the photo but ready to kick-ass with or without clothing. But bottom-line, sex sells, it’s controversial which means free publicity and that’s probably why she’s naked on the poster rather than the excuses I put above. I don’t have any issue with it but I can see why others would.
I also recall Altman’s original poster for “Pret-a-Porter”/”Ready to Wear” being altered for the U.S. by Miramax, as well as 1997′s Craig Sheffer/Sheryl Lee movie “Bliss” having to be changed as well by Sony, both for being too physically suggestive or revealing. . .
That Girl With The Dragon Tattoo In Name Only poster is wrong on so many levels I cannot begin to describe it. But here goes nothing. Quite aside from the overexposure of one actor, does anyone else get the feeling that when one looks at this poster, Hollywood is trying to tell you “haha laugh at the weird-looking goth girl”? Because that is the feeling I get, and having read the novel through, it is a disgusting feeling to be getting from anything purporting to be an adaptation. At least the Swedish film series was written well enough to respect her and treat her as an actual Human being (which, by the way, is the entire frickin’ point of the novel).
And… sex sells? Well, yes, if I knew the novel/Swedish Lisbeth Salander in real life I might be inclined to have sex with her because she can alter her appearance at will to fool people when she deems it necessary, and is smart enough to know when to deem it so. The American poster… I have never seen a more revolting example of trying to use sex to sell and having it backfire that badly. Oh wait, it is called Madonna/Lady PoseurPoseur/whomever the clone of the week is named… carry on.
Actually, I am torn about that one. That’s the thing about art like this. There is more than one way to look at it. She is up front in the shot, not behind him, suggesting she has owned herself and her body, that she is, in fact the one protecting him, even in her most vulnerable aspect.
And furthermore, I get kind of pissy when anyone, but ESPECIALLY a staff review writer, will only look look at something one way and automatically take an activist stance to it. The Girl With The Dragon Tattoo is not *just* about “about a survivor of rape and other abuse who has grown tough and seeks revenge”. If you read the books, and even if you’ve just seen the already made movies, then you know there are a whole lotta layers going on there. I expected something a little more insightful from you, Flavorwire.
And to a good portion of the rest of you commenting: soooo, what is your take on art? If this was just a photograph, would it be okay? Is it okay as long as its kept in a museum then? Here in Denver, there has been a great anti-meth movement with these giant billboards everywhere, photographs, of really sick looking stuff (i.e. razor blade and blood in sink with the tag line “you never thought you would rip off your own face: meth will do that to you”) that I really don’t want my 2-yr-old to see. But hey, its in the name of anti-meth so its automatically acceptable. But show a little nudity and everyone deems THAT sick and wrong. Okay…I’m frustrated with everyone being so on edge and automatically jumping to conclusions. Everyone wants to attack and obliterate instead of having a somewhat enlightened, and open conversation about the issueS at hand. Heaven forbid we reach a somewhat educated conclusion at the end of the day.
PS Those meth ads, while I said I would rather my 2-yr-old NOT see them, I still see beautiful works of art behind the advertisement itself. The photographs intrigue me and I wish I knew more of the artists’ technique. And THAT’S the kind of thinking I hope my child grows up with.
@SGS ‘Day Of The Woman’ was the original title of ‘I Spit on Your Grave’ so the re-make used it as the tagline
So… now i know what all the movie posters are always the same. :(
I see Judy isn’t as quick in answering Emily’s comment as she was with NFC…
To all taking the piss on TGWTDT poster, riddle me this: if it was the man with his shirt off and the woman with a shirt on, would you feel the same? And if not, why not? What’s the difference? They’re both look strong in that image, why should the woman require a shirt when there are shirtless men on posters all the time?
You forgot Get Rich Or Die Tryin’, for which the controversy was: “OMG, he’s holding a baby but he’s also carrying a gun!!!!”
As a swede i have to say that “The girl with the dragon tatu” sucks ass.
And in David Fincher we hope!
Meh, the original Swedish films were at best decent and at worst awful. Just bland, flat direction all-around. Having someone like David Fincher on board is the best thing that could have happened.
To be honest I’m still amazed that people worship the series like it’s the tome of our times. It’s like people find out it’s foreign and assume it must be some intellectual masterwork. It’s pulp storytelling through and through that just happens to give certain aspects of Swedish society the stink-eye, and even those criticisms are hardly in-depth. Hardly the deep, intellectual saga some make it out to be.
@ Huffy
I work at a bookstore and I don’t think many people, if any at all, came in assuming it was some intellectual masterpiece. They used words like “dark and gritty” or “brutally violent and explosively captivating” (An actual quote, sounded like a Roger Ebert review when babbling to me about it), but it is quite rare for someone to come in and say they were told it was a “masterpiece”. I have however, heard “page-turner” thrown around, and that’s a perfect description.
Just because something is popular doesn’t mean everyone thinks it’s the best thing since sliced bread. The Da Vinci Code was the exact same way. Everyone and their mother came in for the damned thing, but very few people ever claimed it was more than an interesting beach read for this generation of ADHD readers.
I just love how Canada isn’t as sexually uptight as America. Mind you, we aren’t as uninhibited as the European countries, but you can get away with a lot more here than in the States. Unless you’re a prude, in which case everything will offend you.
[...] post is in response to an interesting list that was circulating last week from Flavorwire on the 10 most memorable film poster controversies. When it’s usually the films themselves that get people up in arms, I found this article to be [...]
[...] & Miri” come in at #7 on Flavorwire’s list of “10 Memorable Movie Poster Controversies” : The title and premise of Kevin Smith’s 2008 sex comedy was both its blessing and its [...]
Ms. Mara looks like a rich bitch Bridge and Tunnel teenage hag.
I you I had several $million to lose depending on the box office success of the movie I would do ANYTHING and to hell with semantics and subtle tones of deeper meaning, to make the thing succeed.
The Girl with the Dragon Tattoo poster doesn’t misrepresent the characters. If you read the books you know that Mikael feels the need to help and or protect Lisbeth (which seems like what he’s doing in the poster) and Lisbeth feels the opposite. That is why she has her hand on the one he has around her as if she’s getting ready to rip it off and getting ready to do some serious business. I actually see two strong characters and I feel that just because she’s partly nude that it doesn’t mean she’s vulnerable
Post a new comment