In today’s New York Times, Alessandra Stanley takes an in-depth look at the way commercials are adapting, paradoxically, to the changes in the economic climate. Although advertisements’ main function is to appeal to your consumer instinct, Stanley observes that their approach is changing, and they are appealing to the new, slightly more depressed consumer who realizes that both they and everyone else is cutting back.
It seems as though advertising is adapting much more quickly than TV shows and movies, and this has many wondering: Do we still want to see movies and shows about excess and privilege, like Gossip Girl or upcoming Confessions of a Shopaholic, in a time when even the movie ticket might seem like a frivolous cost–not to mention the thirty-seven ensembles shown in one half-hour episode whose knockoff versions we can’t even afford? NYMag’s Daily Intel relates the situation to the planned Sex and the City movie sequel, pointing out the difference between when the first came out and when the second would: “[Now] everything is small, conservative, and frugal instead of big, garish, and shoulder-padded.”
So what we’re wondering is: