Bodega Chic: Urban Outfitters’ Old-School New York Concept Store


So we find this bizarre: Racked reports that Urban Outfitters’ newest location at 100th Street and Broadway will be designed to resemble a series of mom-and-pop shops — a hat store, a hardware store, a neighborhood bar, and a bodega. You know, the kind of local spots that gentrification pushed out of this part of town starting in the ’80s.

According to Ron Pompei, creative director of Pompei A.D., which designed the store:

“The whole idea was to do this kind of ironic statement of lining the building with storefronts that would be reminiscent of independent businesses. It’s the story about the streets of New York as they once were.”

We find this almost as creepy as their “Obama/Black” scandal from earlier this year. Who wants to buy overpriced clothes in a fake bodega? What do you think?