Ogilvy Paris has launched a new campaign for the World Wildlife Federation featuring photos featuring endangered animals covered in graffiti. The project attempts to symbolize the public’s general disrespect for these quickly dying-off species, and repeats the question in all of the ads, “What will it take before we respect the planet?” Confused about how anyone could even tag a whale? Us too. In any case, click through to see a few endangered animals covered in spray paint, and try to not neglect the environment so much.
[via My Modern Met]