Today at Flavorpill, we listened to Steve Jobs snark back at journalists and announce free iPhone cases for all. We geared up for Inception with a roundup of sci-fi films that mess with characters’ heads, literally. We watched Ariel Pink make the familiar strange in his “Mistaken Wedding” music video and welcomed Guards into our lives with their languid, slithery Cults collab “Sail It Slow.” We geeked out on the cleverly designed ABCs of gaming. We guiltily craved Cheerwine-flavored Krispy Kremes, and we’re not even from the South. We imagined many books that might smell better as a perfume than Eat, Pray, Love. We met 30 celebrities who employ personal umbrella holders (a.k.a. assistants). We read the ultimate M.I.A. review mash-up. And finally, we made plans to swim in a Midtown New York dumpster. No, really. It’s gonna be awesome.