Is the Marketing for the Joaquin Phoenix Doc Better Than the Movie?


While the jury’s still out on Casey Affleck’s directorial debut, I’m Still Here, his year-long documentary on Joaquin Phoenix’s voyage into hip-hop is generating buzz for other reasons — and we’re not referring to that sexual harassment suit. Earlier today Magnolia Pictures dropped the official poster, and the broken type + crazy beard and sunglasses combo is rather winning. What’s more, Vulture just revealed that Shepard Fairey is the artist behind the cool graffiti-inspired viral marketing campaign that has been cropping up in major cities. Click through for a look at both, and let us know if you plan on seeing the film when it opens on September 10.