First iPhone Game-Inspired Feature Film?


Sure, console video games and even Facebook apps have inspired movies before. But now an addictive iPhone app could be coming to a big screen near you. “Angry Birds” ($1 for the full version, lite version free, also available for iPad) has players use a slingshot to launch (willing, angry) birds in to fortresses built by pigs, apparently as revenge for having stolen their eggs. Since debuting in Finland in December, the game has sold more than 6.5 million copies for iPhone, and now Rovio, the company behind the game, wants to expand its winning brand.

“It doesn’t make sense (to produce a slate of different games) when you have a hit of any caliber,” Mikael Hed, CEO of Rovio Mobile, told Daily Variety. “When you create brand equity, to do that again would be a difficult task rather than nurture and build around what you have.”

“We hope we can be the first major franchise to come from mobile,” Hed said. Rovio has gone as far as produce a trailer/teaser for the cartoons. Watch it below.