For white males phrases like “tom clancy, “van halen,” “golfing,” and “harley davidson” came up big. Some other interesting inclusions: “phish,” “grilling,” “building things,” and “groundhog day” — which we’re assuming refers to the movie starring Bill Murray. Here the authors of the study took a break from the rigors of reporting to make a interesting observation of their own. “If you’re trying to figure out if white dudes like something, put fucking in the middle, and say it out loud. If it sounds totally badass, white dudes probably love it.”
White women are interested in “the red sox,” “jodi picoult,” “boating” and “nascar.” Further down the list includes: “horseback riding,” “nicholas sparks,” “ireland,” and “mascara.” The survey goes on to look at blacks, Latinos, Asians, Indians, Middle Easterners, and Pacific Islanders, all sorted by gender.
The study then moves on to look at religion sorted by race. They found that black users, both male and female, mention faith in their profiles almost twice as frequently as any other race.
Further, the study compares race with profile sophistication, using the Coleman-Liau Index, which rates writing by grade level. Authors found Indian singles wrote the most sophisticated profiles.
Finally the study looks at religion and profile sophistication. In this graph the more faded triangles represent users who are not as serious about their religion, where darker triangles represent those who are more devout.
Read the rest of the OkTrends post here.