Is Pitchfork Hijacking CMJ?

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The folks over at Pitchfork have just posted some eyebrow-raising news: They’re throwing a festival. It’s called #Offline. It’s only a little over a week away. It features lots of awesome bands, including Times New Viking, Marnie Stern, How to Dress Well, Javelin, Avey Tare, and more. Oh, and it happens to be taking place at Brooklyn Bowl for three of CMJ Music Marathon’s five days. Many considered Pitchfork’s avant-garde offshoot Altered Zones an attempt to overtake bloggers’ territory. So, is it possible the indie mega-site is making a play to hijack CMJ? Well, what do you think?