What Do You Think of Starbucks’ New Logo?


Admittedly it’s no Gap overhaul, but there are a few subtle changes; namely, the words “Starbucks Coffee,” which surrounded the brand’s iconic two-tailed siren are gone and her image — in green, rather than brown — takes up the full circle. “What is really important here is an evolutionary refinement of the logo, which is a mirror image of the strategy,” said Howard Schultz, CEO of Starbucks. “This is not just, let’s wake up one day and change our logo.” Look for the new logo in stores this March, and let us know in the comments below: Does it make you crave more than just plain old coffee? [via The Daily What]