Four Loko Is Alive and Well and Living in New York Delis


Good news, New Yorkers! We may have to suffer high rents, incessant snowstorms, and increasingly ridiculous commutes, but at least we still have Four Loko to drown our sorrows. Its magical combination of liquor and caffeine was recently banned, but The Awl noticed that an unnamed Brooklyn deli is still selling plenty of the newly caffeine-free beverage. So, what do we think is happening? Has the controversy driven the brand’s name recognition through the roof, are many Four Loko fans just too stupid to realize the caffeine is gone, or is it possible that some people actually just like the way it tastes?