This stunt wasn’t just an altruistic attempt to mock anti-gay protesters (although in that blond wig/buttondown get up, it did). Cohen — who recently caused an uproar during Milan Fashion Week — was shooting a scene for his upcoming movie BRUNO: DELICIOUS JOURNEYS THROUGH AMERICA FOR THE PURPOSE OF MAKING HETEROSEXUAL MALE. The flick is based on his famed gay fashion reporter character.
Universal paid $42.5 million for the rights and it’s currently scheduled for a May 2009 release. Ni-iice.