You could argue that from the moment that we’re born, we’re exposed to corporate branding. In fact, it is estimated that kids see 40,000 ads per year on TV alone. Australia-born, Pennsylvania-based artist Dietrich Wegner has flipped that idea on its head by covering real babies in multicolored fake tattoos that feature logos from companies like Apple and Fed Ex, essentially turning them into tiny (and totally oblivious), crawling billboards. Click through to see more photos from the series, along with a few of Wegner’s sculptures, and let us know what you think of the concept in the comments.
Cumulous Brand, Sabine & Sebastian. Inkjet print. 30″ x 45″ & 40″ x 60″
Cumulous Brand, Beatrice. Inkjet print. 30″ x 45″ & 40″ x 60″
Cumulous Brand, Sabine Sitting Up. Inkjet print. 30″ x 45″ & 40″ x 60″
Cumulous Brand, Claudia, Beatrice & Sebastian. Inkjet print. 30″ x 37″ & 40″ x 50″
Cumulous Brand, Sebastian as Grandma Sue. Inkjet print. 30″ x 45″ & 40″ x 60″
Cumulous Brand, Sebastian as Auntie Gretchen. Inkjet print. 30″ x 45″ & 40″ x 60″
Cumulous Brand, Sebastian in the Park. Inkjet print. 25″ x 17″ & 44″ x 30″
Cumulous Brand. Silicone & foam. 14 x 12 x 7 in
Cumulous Brand, Sebastian As Grandma Susan. Silicone, human hair, glass eyes & foam. 17 x 15 x 10 in
Cumulous Brand, Bill. Silicone & urethane. 12″ x 8″ x 8″