That’s the question posed by Viktor Hertz, a Swedish graphic design freelancer and student, in his fantastic series Honest Logos. (If the name sounds familiar, we featured his pictogram movie posters not too long ago.) “Some are cheap, some might be a bit funny, some will maybe be brilliant,” Hugo explains. Admittedly, he totally has us pegged with his re-designed Facebook logo. Click through to check out a few more of our favorites.