graftographer: Nice. That one is very easy to understand
Caroline: I also like the Feltron Report.
graftographer: Nicholas [Feltron] does a pretty sweet job on the infographics.
Caroline: How do you designer guys figure out how to balance the pretty with information?
graftographer: I guess I would say it’s dependent on a few things. What problem you’re trying to solve.
graftographer: Who you’re trying the solve it for (audience).
graftographer: And how much information you really want to get across/
graftographer: You may just want to get people’s attention and there may be one simple idea you want them to understand.
graftographer: I think things can be a bit more “pretty” in that case and less info heavy.
graftographer: the opposite
graftographer: You could have tons of info that really just adds to the texture of the info graphic, but would really require a good look to fully understand/take in. In most cases, people aren’t going to give that much time to something.
graftographer: Unless it’s their job, in which case you may not want to worry about making it so “pretty” and simply make it as useable as possible.
Caroline: So does one of these pop out to you as a really good infographic? Or is that all super subjective?
graftographer: There are a few that I simply find beautiful — and it’s hard not to be drawn to those. I like the “dollar sign” and “Life Map” is nice. It seems to be pretty understandable/usable as well as being pretty.
Caroline: What about the idea of making the viewer do a little work? It seems kind of counterintuitive to do that with infographics.
graftographer: The idea being that those who do take the time to understand it, the information will sit with them longer.
graftographer: Nicholas’s Feltron Report utilizes a beautiful balance of typography and charts/diagrams.
graftographer: That definitely makes his work a stand out in the field.
graftographer: Often times info graphics are too reliant on images. There is a lot to be said for words — people (at least those who speak the language) and read and immediately understand, rather than searching for a key or connecting dots.