Dakota Fanning’s Perfume Ad Banned in the UK


You don’t normally think of the words “Dakota Fanning” and “scandal” in the same sentence — unless you count the time that Kathy Griffin made an inappropriate (but hilarious!) rehab joke about the then child star on the red carpet at the 2005 Golden Globes, and later had to apologize. But today The Guardian reports that a new ad for Marc Jacobs’ Lola perfume, which features an image of the 17-year-old sitting with a bottle of the fragrance between her legs, has been banned in the UK.

Why has this particular campaign been deemed “sexually provocative” by the Advertising Standards Authority? “We considered that the length of her dress, her leg, and position of the perfume bottle drew attention to her sexuality,” they say. “Because of that, along with her appearance, we considered the ad could be seen to sexualize a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offense.” They also feel like Fanning looks to be younger than she actually is. What do you think of the ad? Is the controversy warranted or is it just as “provocative” as what you normally come across in magazines?