On the heels of the UK Advertising Standards Authority’s ban of a “sexually provocative” Dakota Fanning perfume ad, another teenage starlet’s fashion campaign has met with their disapproval. This time, it’s Hailee Steinfeld’s Miu Miu spread, which shows the 14-year-old True Grit star sitting on railroad tracks and looking sad. Really. That’s it. The ASA deemed the ad “irresponsible” for its depiction of a minor in a dangerous setting, despite Prada Retail UK’s disputes.
The Miu Miu parent company stated that the Bruce Weber-photographed shoot was “part of a serious, high-fashion campaign,” “based on the set of an imaginary film,” and that Steinfeld “could have easily moved from where she was sitting because she was not restrained in any way.” Do you think the ASA’s response is reasonable, or are they making a big deal out of nothing? [via ONTD]