Pantone's New Color of the Year Is 'Tangerine Tango'


We feel the same way about Pantone’s yearly predictions for the next big trend in color as we do about augury by the likes of John Edward or Punxsutawney Phil — while we don’t necessarily buy into it, we find it incredibly entertaining to follow. That’s probably because we’re not part of the design community. For them, these annual color pronouncements — such as the current year’s “Honeysuckle” or 2010’s “Turquoise” — are serious, game-changing stuff. Just go into a West Elm or a CB2 store in a few month’s time and you’ll see what we mean.

So now, that you’ve got a little context, you’re ready to hear that Tangerine Tango — a much fancier way of saying the hue of a Red Orange crayon — will supposedly be the color of the coming year. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy,” explains Pantone Color Institute executive director Leatrice Eiseman. Need some help getting excited about this rather daring choice? We’ve rounded up some visual references after the jump.

Florence Welch’s hair has been waiting for this moment.

Wilma Flintstone’s, admittedly, has been waiting a lot longer.

A vintage set of Herman Miller Eames shell chairs for all of you mid-century maniacs to drool over.

Some people thought that Jennifer Hudson’s Versace gown at the 2011 Academy Awards was a bit too bold. Obviously, it was just ahead of its time.

A pair of Nike Blazer hightops, for when you want to be both vivacious and highly-visible at the gym.

Sebastian from The Little Mermaid, evidently thrilled to finally be on trend.

This Deborah Lipmann shade is called “Supermodel,” and we love it unconditionally.

[via UnBeige]