1. Take one thing off… or, you know, 20
Photoshopping a flyer is sort of like assembling an outfit, so it makes sense that stylists’ favorite cliché — “take one thing off” — applies to party promotion, too. In the case of the remarkable, multi-layered specimen above, the vodka bottle could definitely go. Or that cluster of white-background logos. Or the busy, clip-art jumping girl. Or the swirly, barf-colored background. Or the boxy, candid shots of… are those guys the DJs?
2. Don’t be too literal
We imagine the person making this flyer was thinking, “It’s Karla’s birthday and there are going to be drinks.” Message received, but we’re really missing that certain je ne sais quoi.
3. Don’t use images you’ve already seen on a million different flyers
This flyer says, “You know the last ten parties you didn’t have any fun at? Yeah, this is going to be just like those.”
4. If they can’t read the name of the event, they’re probably not going
It’s actually that simple.
5. Learn something about the culture you’re appropriating
Because the Middle East is more than just the genie from Aladdin, a belly dancer with a garter belt, and “clean Hookahs!”
6. Go ahead, put Hello Kitty all over your flyer…
… but just think, for a moment, about what kind of adults you’ll attract to a party where she’s the main draw.
7. Minimalism has its limits…
… and headphones floating in urine exceeds them.
8. You don’t need a tagline
Actually, they have a point: We’re so over parties that are all about the “ing.”
9. Learn to use Photoshop, or don’t use Photoshop at all
What’s that in the shoe? Do we not want to know?
10. Your flyer should probably not look like a terrorist threat
Because if you thought having cops raid your party was a bummer, just think about what a visit from the CIA would be like.