Bushmills has been going all out with its Since Way Back program, partnering with everyone from Bon Iver and Chromeo to Elijah Wood in celebration of strong friendships and longlasting traditions. As part of the campaign, the whiskey maker also teamed with style arbiter Michael Williams of A Continuous Lean. to create a custom-designed tote bag sold both through ACL and the Billy Reid store in NYC, with proceeds going to the Red Cross Tornado Relief Fund. As could be expected from such a collab, the bags sold out in a snap, but you still have a chance to get one — if you act fast. Head to Bushmills’ Facebook page by the end of the day today to enter to win one of four custom totes. If you win the grand prize, yours will even be filled with items selected by Williams himself.
