Signs That You’re Getting Old: MTV to Leave Its Times Square Studio
The New York Post reports that MTV is vacating its Times Square studio space.
MTV’s parent, Viacom, didn’t renew its studio lease when it extended its lease on more than 1 million square feet of offices at 1515 Broadway, between 44th and 45th streets, last year. And while it could still make an offer on the space that’s now possibly 10 times more costly than it was 12 years ago, it has not yet done so.
At an estimated cost of about $11.6 million a year, you can understand why Viacom (who like most media companies, has struggled in recent times) would look to move elsewhere; when the company first leased the space back in 1997, Times Square was going through a period of transition, and as an insider told the Post, rent for the 22,216-square-foot second-floor studio might have been as low as $40 per square foot.
Still, with that show that’s not TRL being hosted by that British woman whose name I can never recall, it feels like the end of an era, right? 1515 Broadway was one of the only New York “addresses” I had committed to memory before moving to the city. Will they be forced to renamed MTV News 1515? Where will the throngs of confused tourists/overexcited tweens rubberneck now?
Suddenly I feel like I need a hug from Kurt Loder. Or Serena Altschul. Or Tabitha Soren. Or even Carson Daly…