“Hobbit Hole Breakfast.” “Frodo’s Pot Roast Skillet.” “Gandalf’s Gobble Melt.” “Shire Sausage.” “Lonely Mountain Treasure.” Could Denny’s new Middle-Earth-inspired menu sound any less appetizing? The 11 new food items — which are part of a marketing tie-in with the upcoming release of The Hobbit: An Unexpected Journey — will be available in restaurants beginning November 6th. Select entrees will come with collectible trading cards, and QR codes on placemats will give customers a look at movie-related content. We can’t imagine that Tolkien fans will be lured in by the whole “Build Your Own Hobbit Slam” thing, but apparently Denny’s CMO thinks that the fact that hobbits eat two breakfasts and enjoy comfort food make this a perfect pairing. Seriously. Click through to get a look at the menu, as well as a promotional TV spot, and tell us in the comments what you make of it.
[via AdAge]