Meet Blake Maxwell. He is WHY?‘s flamboyant, newly-appointed holistic manager. His skills comprise of tree-assisted hand stands and wearing rainbow-colored booty shorts. He aspires to bring WHY? out of indie rock obscurity and to the forefront of the music industry: endorsements, major label signing (specifically Capital), and, of course, a live performance on The Jimmy Kimmel Show. O yeah, and you can stop crying, because Blake is a fictional character. This video is the first in a series of ten Blond Chili directed promotional videos for WHY?’s upcoming album, Eskimo Snow. Video after the jump.