Key takeaway for publicists here: if you try to promote your client’s album with a hashtag — #susanalbumparty — including the words “anal bum party,” the entire population of Twitter will giggle like a sort of giant gestalt Beavis and Butt-Head, and the thought of Susan Boyle having such a party will be embedded in the mind of everyone forever after.
Anyone remember Flat Eric? The little puppet who nodded his way through Mr. Oizo’s “Flat Beat” for a Levi’s commercial? It was priceless publicity for the hitherto unheralded French producer, and in fairness, the complete overexposure of the campaign wasn’t his fault — but still, after about the bazillionth time it became more headache-inducing than endearing.
Nine Inch Nails
Perhaps the only campaign ever to rival Boards of Canada for elaborate obtuseness. Trying to catalogue the entire story of the lead-up to the release of Year Zero here would probably take the rest of the afternoon — suffice it to say it’s a tale of USB sticks “accidentally” left in venue bathrooms, messages hidden in band T-shirts, and, yes, eventually some actual music, too. (Also, NIN fans being NIN fans, there’s an elaborate timeline of the entire campaign here.)