“There are actually talented sign-spinners scattered all over the country and elsewhere,” Stevens says, “But the vast majority don’t even come close to rocking it at the level you see in Daft Signz.”
In the video, Erik Argote, Kadeem Johnson, Justin Brown and Ray Rivera are a few of LA’s own AARROW Sign Spinners, a group of men who are turning sign-waving into an art form, from advertising strip-mall churches and strip clubs to transmission-repair businesses and 99¢ Only Stores.
“These guys have taken a profession with so little respect, it’s an off-the-rack punchline for sitcom writers, and they reinvent it — elevate it to something original and amazing,” says Stevens. “These guys aren’t a punchline. They’re the best in the world at what they do. They’re artists.”