The 99% is a site designed to help bring your ideas to fruition, offering tips and tricks for better follow-through in the creative process.
Thomas Edison famously said that “genius is 1% inspiration, 99% perspiration,” and the Behance Network has launched the site with that practical premise in mind. Featured interviews include luminaries like David Chang, who addresses accountability and competition in the culinary field, and Studio 7.5, the Berlin firm that prototyped the Herman Miller Setu chair.
The thesis of both the 99% think tank and its flagship annual conference isn’t about ideas; it’s about making ideas happen. And with creatives such as Stefan Sagmeister, Christopher Nieman, Moby, and Ji Lee offering their own advice on how to turn thoughts into action, acolytes have a much better shot at turning their inner Momofuku empires into reality.
Scott Thomas, who authored the book Designing for Obama, was the Design Director for President Barack Obama’s historic political campaign, in which branding, design, and the web worked together to build a base of like-minded constituents. In this excerpt from last spring’s 99% conference in New York, Thomas likens the campaign to “building an airplane in flight” and discusses the creative’s need for triage and the importance of keeping things simple.
Friends of the High Line co-founder Robert Hammond shares insight on launching large-scale community projects, like Manhattan’s High Line park.
Cheryl Dorsey, President of non-profit group Echoing Green, unveils the concept of SEQ, or “social entrepreneurial intelligence,” the characteristics that define successful social entrepreneurs.