Iron ampersand (to be used as doorstop, bookend, paperweight, or self-defense utensil) and Neutraface slab alphabet blocks.
Blocks with Alexander Girard fonts, and Girard-designed memory game.
Making the “digital vapor” or pixels, points, curves, and other typography tools into a tactile experience fills a relatively large piece of the design-as-object pie (case in point: Keep Calm and Carry On and For Like Ever printed posters, as seen across the blog landscape and tacked to walls all over the borough of Brooklyn). House Industries’ pop-up boutique concept is an effort to marry the ideas of “art, commerce, practicality and sustainability,” with the exhibition and sale of fontastic pillows, wood alphabet blocks, cloth totes, hand-printed serigraphs, cast iron and aluminum bookends, books, cutting boards and “anything else that will fit on the freight elevator.” To wrap it all up, House designer Ken Barber will speak on the topic of “Letter as Image” on November 19, followed by an all-day lettering workshop on the 20th.
A collection of House Industries typeface posters.
House Industries “Type as Object” will open October 20 – accompanied by a reception and lecture by principals Andy Cruz and Rich Roat – and will run through November 20, 2009. The Type Directors Club is located at 347 West 36 Street, Suite 603, in New York.