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As Kasper Egelund, grandson of VIPP’s Danish founder, explains the project: “Today what you see here is the result of thirty-five creative imaginations playing with the brand and the product. We gave them four weeks, and total freedom to do whatever they want. It is a winning collaboration for all with Design Within Reach. A fantastic project for the designers that will in the end benefit an excellent cause (DIFFA) with the auction.”
Holger Nielsen probably never expected the metal pedal bin he designed as a labor of love to take on a whole life of its own. Since its birth in 1939, the original materials and design has barely been altered. A truly great design endures the test of time. Says Kasper, “My grandfather is not around anymore and never experienced VIPP becoming the success it is today. Now, it recognized as an icon of design.”
All thirty-five customized VIPP bins will be on public display for advance bidding at Design Within Reach: Tools for Living store in New York till October 28th. The gala event and auction is hosted by Veronica Webb in conjunction with DWR, VIPP, and DIFFA, held at DWR’s SoHo flagship store.