The GOOD 100 is a compendium of people, ideas, and programs changing our planet for the better.
Put together by GOOD magazine, the online version of the list has added five innovative subjects each day in October, hitting the full 100 today. With picks ranging from a small Australian town’s bottled-water boycott to a teacher-salary initiative started by the leaders of 826, the savvy editors have compiled dozens of sources of inspiration, culled from an array of entries and their own archive.
Selections also span from the wacky — the Paul Allen-backed telescope observatory tracking intelligent life in outer space, or the First Bank of Antimatter by artist/philosopher Jonathon Keats — to noble pursuits like the Solar Electric Light Fund, ocean zoning, and the Infinite Summer book club.
Photographer and street artist JR has been waging a guerilla campaign against poverty from the favelas of Rio and across the world.
Jonathon Keats’ The First Bank of Antimatter opens November 12 at Modernism gallery in San Francisco, billed as “conceptual art that actually makes you think about concepts, rather than merely about conceptual art.”
Jason Eppink, whose interactive public displays elevate “street art” to another category entirely, says, “I want to encourage, not insist. In fact, much of my work is meant to blend in with its surroundings and rewards observation.”
On the flip side of the coin, GOOD nominates Jordan Seiler of the Public Ad Campaign, who eradicates public advertising in lieu of “blank, soothing images” that encourage interacting with space instead of direct communication from advertiser to consumer.
Socially conscious pranksters The Yes Men give GOOD a primer on how to make people pay attention to the corporate culture they ingest daily: “What we do — and what you can do, too — is impersonate captains of industry, infiltrate corporate events, give absurd and revealing presentations, and then escape to tell the story in the press, hopefully to the great embarrassment of the target.”