Don’t get me wrong — it’s kind of nice that there’s a movie out there in the world that’s a major summertime studio release that doesn’t feel the need to tell me every weird beat of the plot before I’ve even seen it. It’s also really nice to see the film sold completely on McCarthy’s comedic charms.
Yet on the other hand, it’s also tempting to think that the secrecy is because Tammy is a total bust of a film, considering the studio is showing us just one scene over and over again. Is it just that unfunny? I’m curious to see how this new “hide the film” marketing technique will do, and whether McCarthy’s box office dominance will continue. She’s carving out a career that’s absolutely unparalleled in Hollywood, and my guess is that she’ll continue to reign, whether Tammy is genius or garbage.