At nine is 4th and Loud, AMC’s new unscripted series that follows around an arena football team owned by KISS’ Paul Stanley and Gene Simmons. The goal of the team, according to AMC’s official show description, is to “give arena football a rock and roll makeover.” If this doesn’t sound like a desperate-for-approval reality show, then I don’t know what is. If nothing else, it’s definitely emblematic of AMC’s recent brand confusion and the sad reality that the network is at a loss for what to do without its big, critically acclaimed dramas to fall back on. 4th and Loud isn’t going to make up for Mad Men‘s upcoming end.
Oxygen’s Sisterhood of Hip-Hop provides nothing we haven’t seen before in hip-hop-centric reality shows, or even just reality shows in general. The show follows a group of women rap artists as they try to make it in music while juggling their personal lives and working to get along with each other and struggling to exist in a man’s world and all of the same trite nonsense that is packed into shows like these.
Meanwhile, on Bravo, there’s The Singles Project, which at least has a vaguely new idea behind it. Simplistically, it’s a dating show but more complexly, it’s a relationship experiment in real time. It’s a very intriguing concept, even for those who are usually bored by dating reality programs. After each episode, viewers can help out the contestants by making suggestions via social media ranging from what to wear to who to date — sort of like a real life, creepy version of The Sims. Each episode is shot and aired within the same week. It’s the most promising of tonight’s unscripted TV extravaganza, with some major potential to become completely addictive.
Out of all the unscripted shows premiering tonight, Cement Heads wins the award for strangest premise: a reality show about a family in the “highly competitive world” of concrete construction. It sounds excruciatingly boring, but if the pilot is any indication, Cement Heads is less about the business and more about the chaos of being thrown into a reality show. The show frequently breaks the fourth wall, the production crew plays an on-screen role in the filming, and everything becomes an interesting overlap. The concrete stuff, though? Not so great.