What Routine Interruptions Look Like


So far this summer, we’ve made approximately 1,500 phone calls, trying to reward men — and women — of the world who entered to win our Routine Interruptions campaign with Heineken. Pro tip: If you’ve entered the contest, answer the phone — even if you don’t recognize the number on your caller ID.

These lucky adventurers did pick up, and were quite handsomely rewarded in their city. In NYC, winners got VIP treatment at Questlove’s Gansevoort Park DJ night. Swank! The San Francisco winners were treated to a private dinner at Michelin-starred restaurant Range with the owners, Phil and Cameron West. In LA, our winners were whisked backstage at the Summer on Seventh microfestival, which starred Peanut Butter Wolf and YACHT.

To get hooked up, make sure you’ve entered your phone number and info at RoutineInterruptions.com. We could be calling you next!

SF: Dinner at Range

LA: Summer On Seventh

SF: Lights Down Low

NYC: Dinner Lab

NYC: SSWIM at the Gansevoort