Interrupting Routines, Coast to Coast

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Our Routine Interruptions campaign with Heineken continues to reward bold moves and inquisitive souls, coast to coast. And it’s not too late to enter your phone number at RoutineInterruptions.com for your chance to win a last-minute, insane experience this summer. Our phone call tally is up to something like 3,000 — you could be next!

Winners in Austin and New York were sent to a private supper club featuring rising-star chefs, care of Dinner Lab. Adventurous eaters were treated to courses inspired by the Louisiana swampland (alligator, anyone?) and the always popular, “breakfast for dinner.” In Atlanta and Chicago, routines were interrupted with secret concerts curated by Sofar Sounds. Sofar Sounds champions emerging artists, sending them to intimate pop-up shows in stunning living rooms (yes, living rooms) and other surprising spots around the world. Check out shots from some of these recent interruptions, and remember to pick up the phone once you’ve entered at RoutineInterruptions.com. If you don’t go, you’ll never know…

NYC: Photo by Aaron Lyles

NYC: Photo by Aaron Lyles

NYC: Photo by Aaron Lyles

ATLANTA: Photo by Bethany Bartkus

ATLANTA: Photo by Bethany Bartkus

ATLANTA: Photo by Bethany Bartkus

ATLANTA: Photo by Bethany Bartkus

AUSTIN

AUSTIN

CHICAGO: Photo by Caroline Dee Kerr

CHICAGO: Photo by Caroline Dee Kerr

CHICAGO: Photo by Caroline Dee Kerr