There are some bright spots in
BoJack Horseman, such as Lisa Hanawalt’s work; I dig the animation style enough that I’ll watch every episode Netflix puts out, regardless of the plot. There are funny moments when the characters subconsciously show their animal characteristics, like the distinct horse sputtering when BoJack exhales while smoking cigarettes. For the most part, BoJack Horseman nails the pop culture references, the media’s obsession with celebrities, and the ridiculous way they report on it — a standout scene is a news report that’s basically just a long list of increasingly desperate Beyoncé-related puns.
Yet the show is still lacking in originality. It’s entirely possible that if BoJack Horseman were released several years ago, I would have enjoyed it more. But now we’ve already had plenty of “raunchy” animated comedies — and plenty of those have involved talking animals — that blend childish cartoon visuals with more adult humor. BoJack’s booze-swilling and constant swearing are boring. There isn’t even anything shocking in the scenes where he has sex with his cat girlfriend or a human fling.
To the show’s credit, BoJack Horseman tries its best to satirize celebrity culture, and sometimes, in fleeting moments, it even succeeds. Attacking Hollywood and exploring the fucked-up world of fleeting fame through the eyes of a drunk, talking horse is definitely a unique concept. Unfortunately, in its execution, the show too often falls back on tired ideas.