You may recall back in the summer of 2008 when Of Montreal released their album Skeletal Lamping in the form of buttons, paper lanterns, decals, tote-bags and t-shirts. Each of the items served as a port-key of sorts, transporting the audiophile on deck to a little place called the internet where albums are downloaded. With the demise of the physical album predicted by just about every modern-day Nostradamus, professional musicians have begun to get creative with their packaging.
The Music Tee, a project by Invisible DJ and PR company Girlie Action, works in the same way but exclusively with t-shirts.
The project made headlines this summer when it launched with Mos Def’s The Ecstatic at the helm. The shirts, which feature album art on the front, track list on the back, and a download code on the tag, have gotten oodles of press. (We even wrote about it here.) The company has quickly grown, and is now featuring 19 shirts. The newest releases are from giants Monsters of Folk and Devendra Banhart.
The price is $45 — which seems much more reasonable than the $60 that they were going for when we first wrote about the line last May. Do you plan on buying one? Or do you believe that frugality is the new black?