Onto another cultural phenomenon: Lord of the Rings. There are very few people brave enough to express disdain for the series and face the Sauron-esque wrath of its millions of fans (it’s a testament to its immense popularity that “Sauron” passes my spell-check and “Vape” doesn’t). Viggo Mortensen — who, you’ll recall, was kind of the star of LOTR — is not one of those people. Uproxx has gathered a slew of quotes suggestive of his bold, if not distasteful, distaste for the series.
And perhaps because NASA’s forte is space travel as opposed to silly (but powerful! and in the darkness binding!) gold rings, it’s not doing so well. After their social media department turned Meghan Trainor’s “All About that Bass” into “All About that Space,” to viral results, The Daily Dot wondered whether social media could possibly be the crucial (despite what some may say) government agency’s saving grace. My suggestion, of course, is that they incessantly tweet #culture, as “culture,” whatever that may be, now seems a mysterious, even magical relevance-maker. On Portlandia, “putting a bird on it” became known as an action that could unquestionably improve a work of art. Slapping “culture” onto any word — as in: campus culture, foodie culture, counterculture — seems to do the same. “Culture,” it seems, is the new vaping bird.