From a distance, it kind of reminds us of that Lady Gaga/Hussein Chalayan ripoff where she’s surrounded by bubbles.
But they say it’s actually inspired by the work of German artist Tomas Saraceno. We can see that too.
According to their website, “Our proposal is as light as air itself — a tribute to a digital age of bits and atoms beyond the antiquity of steel and glass – a structure which reveals the connected networks of a common humanity fuelling the Olympics, their 2012 host city, and the world itself. The Cloud proposes a new form of monument — a new form of collective expression and experience, and an updated symbol of our dawning age.”
We wish them the best of luck. Read more, including the project brief, at raisethecloud.org.