The average cost of a 30-second ad that airs during the Super Bowl currently tops around $4.5 million. With all the excitement surrounding the largest sports event of the year, this is when companies turn up the volume and pull out their bag of tricks to get your attention. Since you’ll be surrounded by snacks and booze while watching football’s finest, here is a little drinking game you can play when the ads start to go live. Happy Super Bowl!
Take a drink whenever…
a company uses a lost/sick/old animal or a person with an impairment/disability to elicit emotion.
a car, beer, candy, fast food, or soft drink commercial comes on. (We’re here to get you drunk, obviously.)
a bro in a commercial talks about drinking, partying, and/or women.
someone says or does something sexist.
you see a hashtag.
Finish your drink if…
Carl’s Jr. compares a woman’s body to a hamburger patty (duh).
an aging or a retired film/pop culture star makes a cameo as a sage or slapstick prop.
a miniature version of an iconic pop culture character makes a cameo.
someone parodies Matthew McConaughey’s Lincoln commercial — intentionally or unwittingly.
Kim Kardashian or Nicki Minaj’s ass are used to shill products.
Do a shot if…
a puppy or kitten makes a cameo, because you should be watching the Puppy Bowl and Kitty Half-Time Show instead, dummy.
there’s a talking baby or animal. This isn’t the ’90s.
someone twerks or drops the bass.
there’s an apocalyptic scene, heavy on the slow mo and dramatic soundtrack.
someone makes an awkward reference to social media.
Finish the bottle if…
Carl’s Jr. presents Ruth Bader Ginsburg as their new ad girl.
Kanye interrupts Kim’s commercial “Imma let you finish-style.”
no one in your party tears up after watching the previously mentioned, emotionally manipulative ads with animals and people.