Tales of Re-Branding: From AOL to Aol.


We remember a time when America Online was the most important thing to happen to the internet since the personal computer. While we’ve long since abandoned the brand for greener, Google-ier pastures, AOL is still around, kids! And in the wake of their spin-off from Time Warner, they’re trying out a new identity as part of an effort to seem younger, hipper, and less like a haven for Dateline‘s sexual predators. More of the new logos, plus a look at some of their previous re-branding attempts, after the jump.

From script, to block lettering, to rounded-edges, they’ve done it all. And while the addition of the period seems a little bizarre, we’re loving the goldfish. What are your thoughts? Think this will bring you back into the fold? Or did you never leave?