We’ll be frank: a bunch of polar bears plummet from the sky to gruesome deaths in the video after the jump. Why are we showing it to you so early on a Wednesday morning then? Because you’re probably headed to an airport later today. And according to Plane Stupid, the UK-based anti-flight (no pun intended) organization behind the disturbing ad, “We wanted to confront people with the impact that short-haul flights have on the climate. We used polar bears because they’re a well understood symbol of the effect that climate change is having on the natural world.”
Click through if you dare.
Kind of makes Al Gore’s appearance on SNL’s Weekend Update look about as edgy as your grandma’s Thanksgiving stuffing, huh? But does it make you sadder than these CGI polar bears did?
So what’s the greenest way to make your way home for Thanksgiving. We’ll let Slate answer that.