The whole thing was seemingly a scripted spoof, turning the viral content of late night television into more self-reflexive viral content about annoying viral content. Before his attempted Heatherball insurrection, Odenkirk did have an actual interview, though he brought his own questions. Actually, they were questions other people would asked if they didn’t ask such nice questions, like “Why do you want to steal Jon Hamm’s Emmy?” (Odenkirk was recently nominated for Best Actor in a Drama Series).
Watch the videos below (the first is the failed, absurdist game, the second is the interview):