Pour Out a Glass of Artisanal Sweet Tea for Blake Lively’s Lifestyle Site


After just over a year of operation, Blake Lively’s lifestyle site Preserve is shutting down, Vogue reports. It’s a celebrity-blog-eat-celebrity-blog world out there.

Lively told Vogue, “I haven’t created something that is as true and impactful as I know it can and will be. And I’m not going to continue to chase my tail and continue to put a product out there that we, as a team, are not proud of.” So she’s shutting Preserve down, and putting everything on extreme going-out-of-business-sale, by October 9th. (She’s also spinning the decision to admit defeat as an act of personal bravery, which, sure.)

Theoretically, Lively is shutting down Preserve so she can clear the way for a new project, one that won’t be weighed down by bloggers pointing out her weird fascination with the antebellum South or her celebrity, which apparently got in the way of “build[ing] a brand.” Though that might have been the insanely overpriced bike crates.

Fear not, though. Preserve may be gone, but we’ll always have GOOP, Draper James, and most importantly, Covetton House. We as a society want for many things, but famous people telling us how to spend money most of us don’t have will never be one of them.