Since the dawn of Hollywood, men and women around the world have been emulating the styles and fashions of their favorite stars — and designers have been more than happy to capitalize on their obsessions. Makeup companies like Max Factor and Maybelline also joined the Hollywood craze, using photos (or an illustrated likeness) of A-list celebs, namely Tinseltown’s most glamorous actresses.
In 1949, the Artists League of America voted Rita Hayworth’s lips best in the world. This led to a modeling contract with Max Factor for its Tru-Color lipsticks and Pan-Stik makeup. On Hayworth’s birthday, we’re looking back at the powders, pucker-perfect lipsticks, and other makeup that companies capitalized on using the faces of Hollywood’s most beautiful women. While the vintage headlines and photos are fun to browse, the ads also highlight the impossible beauty standards women have been up against for decades.
Yvonne De Carlo
Norma Shearer and Joan Crawford