In a seeming effort to bank on the social media following of online personalities, Lionsgate has purchased the rights to Dirty Thirty, a film starring YouTube stars Grace Helbig (it’sGrace), Mamrie Hart (You Deserve a Drink), and Hannah “Harto” Hart (My Drunk Kitchen).
The film, about a birthday party that goes awry, will reunite the three comedians, who previously collaborated on 2014’s digitally released Camp Takota —the success of which prompted producers and larger studios to pay attention, investing in films featuring other online personalities such as Smosh: The Musical , which starred Ian Hecox and Anthony Padilla.
In a joint statement, Helbig and the two Harts (unrelated) said:
We wanted to expand off the success of Camp Takota by bringing in a major studio. Lionsgate is a perfect partner because they are a big player, but they’re a young studio who will support our creative vision and take chances. Plus, they approved our snacks budget.
Production on the film begins this week and the filming progress will be updated on the official website, DirtyThirtyMovie.com. Lionsgate will distribute Dirty Thirty via various digital platforms, including streaming video-on-demand.
Watch their announcement below:
(h/t Variety)