Petco Is Gwen Stefani’s Newest Partner in Fashion


Petco — the giant consumerist fantasy of every gecko, tarantula, parakeet, pomeranian, etc. — is, as their website claims, excited to announce their newest fashion line for dogs…from Gwen Stefani.

If your tiny dog didn’t already irk some people, surely adorning them in Stefani’s “Harajuku Lovers” outfits will do the trick:

Of course, in their promotional copy, Petco doesn’t focus on its nominal reminiscence to that woefully misguided aspect of Stefani’s brand, but rather, being a pet store, they describe the specifics in more streamlined terms. Per their website:

The line features more than 30 trend forward products such as the cozy Union Jack Sweater, colorful Doughnut Toy, fashionable black and white Checkers sock and a snazzy Fedora Hat. From high-style apparel to emoji-inspired toys, there is something to fit every dog’s best look.

If you or your dog don’t trust their word, Stefani asserts, via press release, that the outfits are “playful, modern and super kawaii.”

And, should dressing your shih tzu like early-solo-career Stefani not seem like enough of an immersive Stefani experience, you can have them bathed in a Harajuku-branded smell. The press release promises that “grooming salons will also offer a Harajuku Lovers spa package” that’ll include “custom shampoo and conditioner,” and of course, “pawlish” for canine pedicures.

[Via Stereogum]