‘Game of Thrones’ Continues Its Promotional Strategy of Jon Snow Trolling with a Season 6 Teaser

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First the poster, now this—we’re sensing a theme to HBO’s marketing strategy.

There’s now a 40-second teaser for Game of Thrones’ sixth season, coming this April, starring none other than your favorite almost-definitely-dead bastard. As Kit Harington broods in slow motion, a voiceover intones, “We watch, we listen, and we remember. The past is already written. The ink is dry.”

And then all hell breaks loose.

Watch the video below, then proceed directly to the fan forums with your Jon Snow conspiracy theories: